Most of the time, sped up songs are published at the request of other Internet users and the goal is rarely to make money: It is impossible on TikTok or YouTube to monetize content (meaning to receive advertising revenues) that is subject to copyright.
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Read More »In DepthAccelerated remixes of well-known songs are going viral on the video app. They are usually produced by amateurs; the successors of an Internet 'do-it-yourself' tradition, but who are starting to inspire the music industry. Ewann likes fast-tempo music. But he can't really explain why. Maybe it puts him in a good mood, or maybe it just sounds better than slower tunes. What the high-school student is sure of is that he has acquired a taste for it thanks to TikTok, the Chinese app, which is hugely popular with young Internet users. Videos are often accompanied by well-known music but with a modified tempo. When slowed down, it is called a "slowed reverb". And when it is accelerated, it is called "sped up." To the uninitiated ear, sped up (also known as "speed songs") can be disturbing. Imagine your favorite song with high-pitched vocals and a tempo that blithely exceeds 150 BPM (beats per minute). The upbeat intro to "Everybody wants to rule the world," by Tears for Fears, for example, becomes almost nerve-racking, and the muscular synth of "Démons de Minuit" (a French hit from the 1980s) morphs into a techno track. The remixes have a strong presence on Spotify (which even has a dedicated playlist for them), YouTube and especially TikTok, where the hashtag #spedup has already generated 9.9 billion views. The video app, where audio is as important as image, hosts many accounts that make and post sped up versions of famous numbers. The videos are often presented only with scrolling lyrics, and these are not made to be watched: They serve to disseminate their soundtracks and to be picked up by other Internet users for their own content. Examples include the sped up remix of the aforementioned "Démons de Minuit" in a contest to win shower gel products, a cosplay video (people dressed up as anime or manga characters), or as a tribute to Eddie, one of the protagonists in the drama television series Stranger Things.
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Read More »"I have developed a kind of sixth sense for this. As soon as I listen to a song, I can imagine it as an accelerated or slowed-down number," said Jamil Ahmed the director of the independent English label Kurate Music. "If one of our songs isn't doing too well on social media, we'll try to push its slowed reverb version or its sped up version, in the hope of it going viral." Sometimes, several versions are successful. This was the case with a recently released track by Kurate Music called "Shootout," a collaboration between French pianist and composer Julien Marchal and the producer Kazakh Izzamuzzic. The melancholic tune first went viral on TikTok with 24 million plays, but now its sped up version is almost as popular as the original with 16 million plays on Spotify. 'I see it as a symbol of our relationship to time and online consumption. On TikTok, we don't have the right to be slow or silent.' Julien Marchal, French composer Why are remixes so popular? "Perhaps because accelerating or slowing down a song can create some nice surprises. You can concentrate on certain harmonies, and you can follow the melody better," said Julien Marchal. "Quite honestly, I find it a bit gimmicky," he added. "I see it as a symbol of our relationship to time and online consumption. It's like when you're in a hurry and listen to your voice messages being fast-tracked on WhatsApp. On TikTok, we don't have the right to be slow or silent." The taste for sped up music certainly evokes the more global trend of "speed listening" or "speed watching," which consists of consuming content such as podcasts, YouTube videos, and audiobooks by increasing reading speed. It's a genre that has its place on TikTok, where videos are enjoyed in short bursts. Natacha, a student, and sped up fan said: "I soon switch off with content that's too long on social media. Whereas the fast pace of sped up makes me want to move. I've been listening to electro and hyperpop, but sped up transforms any song into something I want to listen to. It's become an automatic reaction: If I like a song, I immediately look for its sped up version on YouTube."
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Read More »But despite its recent success, sped up remains the successor to "nightcore," a musical genre of an old online tradition that emerged in the early 2000s, which has known several forms. At first close to trance music, it has metamorphosed into a collective movement of Internet users, who enjoy accelerating popular songs published on YouTube. 'Accelerationist philosophy holds that by speeding up and saturating the uprooting and destructive processes of capitalist society, its systems will self-destruct.' Emma Winston, English researcher Often derided as being amateurish and banal by its critics, nightcore is a richer experience than it might seem. The English researcher Emma Winston, who is an ethnomusicologist, even sees it as a potentially anti-capitalist phenomenon: "Accelerationist philosophy holds that by speeding up and saturating the uprooting and destructive processes of capitalist society, its systems self-destruct," she wrote in a journal article published in 2017. "Nightcore’s use of the corporate mainstream, as in accelerationist philosophy, can also be read as strongly countercultural." Unlike content that has become highly professionalized on social media, sped up, like its predecessor nightcore, shows a great spirit of sharing and improvisation. Thanks to the many online tutorials, and free editing software like Capcut (mobile) or Audacity (desktop), it is easy to learn how to make your own remixes. Most of the time, sped up songs are published at the request of other Internet users and the goal is rarely to make money: It is impossible on TikTok or YouTube to monetize content (meaning to receive advertising revenues) that is subject to copyright. sped up authors mostly hope that their creations will go viral for others to enjoy.
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