Justin Bieber Is the King of Instagram, and Therefore the King of Pop Music Overall rank Doja Cat — 3-month live gross — 30-day ticket sales 38 Album sales 8 Spotify streams 22 YouTube Views 30 Instagram views 14 24 more rows •
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Read More »But nowhere Bieber is more popular than on Instagram, Facebook’s photo-sharing app, which is used by 1 billion people every month. Bieber was the most-popular musician on Instagram in April for the fifth time in six months. And that dominance explains why he’s the top act in Bloomberg’s Pop Star Power Rankings for the second month in a row. Bieber also sold more than 336,000 copies of the album in the U.S., the fourth-most of any act, and generated more than 179 million views on YouTube, which was top 20. His new album “Justice” is a huge hit on Spotify, where fans listened to his songs more than 500 million times last month. The song “Peaches” was so popular that the two artists joining on the track, Giveon and Daniel Caesar, were the second and fifth most-listened to acts on Spotify last month as well. Bloomberg measures an artist’s popularity on Instagram using CrowdTangle, another Facebook property that tracks the spread of news articles, photos and videos. According to CrowdTangle, Bieber’s account in April was responsible for 126.8 million interactions—likes or comments on his posts. The next closest act was the South Korean boy group BTS, followed by the rapper Snoop Dogg. Bieber has a big advantage over both because of the size of his audience: more than 172 million on Instagram. So even if fans of BTS (or Billie Eilish, who was fourth) are far more active on Instagram (they are), Bieber generates more interactions because he has more than twice as many followers as Eilish and more than four times as BTS. Bieber also has been contributing more to Instagram than any major act except for Snoop Dogg, who posted nearly 17 times a day during the month of April. (Unfortunately for Snoop, less than 0.4% of his followers liked or commented on each of those posts.) So is there any secret to Bieber’s success? The most basic explanation is the obvious one; He’s a good-looking male pop star with oodles of young female fans—the exact demographic that interacts most on Instagram. Bieber appeals to both millennials who grew up on him and the younger Gen-Z demographic, both of whom are among the most active Instagram consumers, according to the company. Bieber also benefits from being married to a celebrity, model Hailey Baldwin, which helps him remain at the center of pop culture. It probably also doesn’t hurt that the two starred in an original series for Facebook. There are only a few acts with more followers than Bieber—Ariana Grande, Selena Gomez, Beyoncé and Taylor Swift. The last time someone topped Bieber on Instagram was two months ago, when Cardi B released her new song. Cardi B has half the following, but her posts generated more than twice as many interactions.
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Read More »The discovery pushes back humanity's musical roots. A vulture-bone flute discovered in a European cave is likely the world's oldest recognizable musical instrument and pushes back humanity's musical roots, a new study says.
A vulture-bone flute discovered in a European cave is likely the world's oldest recognizable musical instrument and pushes back humanity's musical roots, a new study says. Found with fragments of mammoth-ivory flutes, the 40,000-year-old artifact also adds to evidence that music may have given the first European modern humans a strategic advantage over Neanderthals, researchers say. The bone-flute pieces were found in 2008 at Hohle Fels, a Stone Age cave in southern Germany, according to the study, led by archaeologist Nicholas Conard of the University of Tübingen in Germany. With five finger holes and a V-shaped mouthpiece, the almost complete bird-bone flute—made from the naturally hollow wing bone of a griffon vulture—is just 0.3 inch (8 millimeters) wide and was originally about 13 inches (34 centimeters) long. Flute fragments found earlier at the nearby site of Geissenklösterle have been dated to around 35,000 years ago. The newfound flutes, though, "date to the very period of settlement in the region by modern humans ... about 40,000 years ago," Conard said. The mammoth-ivory flutes would have been especially challenging to make, the team said. Using only stone tools, the flute maker would have had to split a section of curved ivory along its natural grain. The two halves would then have been hollowed out, carved, and fitted together with an airtight seal.
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