Justin Bieber Is the King of Instagram, and Therefore the King of Pop Music Overall rank DaBaby — 3-month live gross — 30-day ticket sales 50 Album sales 9 Spotify streams 33 YouTube Views — Instagram views 22 24 more rows •
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Learn More »But nowhere Bieber is more popular than on Instagram, Facebook’s photo-sharing app, which is used by 1 billion people every month. Bieber was the most-popular musician on Instagram in April for the fifth time in six months. And that dominance explains why he’s the top act in Bloomberg’s Pop Star Power Rankings for the second month in a row. Bieber also sold more than 336,000 copies of the album in the U.S., the fourth-most of any act, and generated more than 179 million views on YouTube, which was top 20. His new album “Justice” is a huge hit on Spotify, where fans listened to his songs more than 500 million times last month. The song “Peaches” was so popular that the two artists joining on the track, Giveon and Daniel Caesar, were the second and fifth most-listened to acts on Spotify last month as well. Bloomberg measures an artist’s popularity on Instagram using CrowdTangle, another Facebook property that tracks the spread of news articles, photos and videos. According to CrowdTangle, Bieber’s account in April was responsible for 126.8 million interactions—likes or comments on his posts. The next closest act was the South Korean boy group BTS, followed by the rapper Snoop Dogg. Bieber has a big advantage over both because of the size of his audience: more than 172 million on Instagram. So even if fans of BTS (or Billie Eilish, who was fourth) are far more active on Instagram (they are), Bieber generates more interactions because he has more than twice as many followers as Eilish and more than four times as BTS. Bieber also has been contributing more to Instagram than any major act except for Snoop Dogg, who posted nearly 17 times a day during the month of April. (Unfortunately for Snoop, less than 0.4% of his followers liked or commented on each of those posts.) So is there any secret to Bieber’s success? The most basic explanation is the obvious one; He’s a good-looking male pop star with oodles of young female fans—the exact demographic that interacts most on Instagram. Bieber appeals to both millennials who grew up on him and the younger Gen-Z demographic, both of whom are among the most active Instagram consumers, according to the company. Bieber also benefits from being married to a celebrity, model Hailey Baldwin, which helps him remain at the center of pop culture. It probably also doesn’t hurt that the two starred in an original series for Facebook. There are only a few acts with more followers than Bieber—Ariana Grande, Selena Gomez, Beyoncé and Taylor Swift. The last time someone topped Bieber on Instagram was two months ago, when Cardi B released her new song. Cardi B has half the following, but her posts generated more than twice as many interactions.
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