Pleyel pianos Chopin's Favorite Piano Factory Plays Its Final Chord : Deceptive Cadence For more than two centuries, France's Pleyel pianos were among the best in the world. They were a favorite of Chopin and Debussy. But now the iconic brand has been forced to close its last remaining plant.
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Read More »The key to success, he says, is selling pianos for the low market as well as the high. To do that, you cannot make your piano entirely in France, as Pleyel was doing. "Actually, we need to work with China, because we don't work with only rich people," Colin says. "We have to sell pianos to people who don't have a lot of money. "If we make the piano only in France, the price will be more than double. You have to use China to help you make the piano, but you keep the French know-how." Colin says Pleyel made another mistake by not evolving with the times. He says pianists today want a good acoustic piano, but one that also has modern capabilities such as recording and silent playing with headphones. The company's technical director, Michel Labord, used to make pianos for Steinway. He says what makes the difference between a mediocre and a good piano is the calculating, tuning and harmonizing that's done once the instrument is put together. Labord says Colmann still does that in France. "All the big German and European piano makers still do part of the instrument making, like the assembly work, in China," Labord says. "But the real skilled finishing work, the sound work, is done here — with a European ear." These piano makers and specialists say there was room for many, including Pleyel, in today's many-tiered piano market. They say you just have to know how to play it.
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