Is Lume made in China?

Since launching, Lume Cube has since expanded to over 50 products in total. Its products are manufactured at a family-operated factory in China.

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Lume Cube, a Carlsbad-based company which sells portable lighting accessories, has found success with its latest product line after seeing growing demand propelled by shelter-in-place orders and employees working from home. In particular, the company designs and manufactures compact LED lights and accessories crafted for desktops, laptops, cameras, phones and others. Making its official debut into the retail space in late 2015. Within the first three years, Lume Cube has since found distribution in over 35 countries, secured shelve space in every Apple Store, and has serviced more than over 100,000 customers, to date.

Experiencing 10X Growth

“From a revenue standpoint, we have experienced 10X growth over the last six to eight months, it’s been really exciting,” said Riley Stricklin, co-founder and president at Lume Cube. “Today we have hundreds of thousands of customers around the world with high double-digit growth over the last few years.” Established in 2014, The initial concept for Lume Cube was brought to life through a Kickstarter campaign. The team raised roughly $230,000 in 30 days, and has since scaled the business to become the market leader in portable lighting space. Having first-mover’s advantage in the space, its products are a popular choice among creators and communicators. Today, it is a heavily competitive market but Lume Cube has well-positioned itself with its strong brand and digital marketing strategy. Its video conference lighting kit, which includes shoe mount adapter, warming gel, and diffuser, retails for about $90 on Amazon and are being sold through several direct-to-consumer channels. Since launching, Lume Cube has since expanded to over 50 products in total. Its products are manufactured at a family-operated factory in China.

Partnering With Zoom

In September, the company teamed up with Zoom Video Communications, a leader in video communications, to make users “shine” when video conferencing. Gerard Bao, hardware partner marketing manager at Zoom said they are working with the San Diego company to bring an improved experience for their users. “At Zoom, our goal is to ensure our users have a high-quality experience when communicating on their video calls,” said Bao. “Proper lighting has become an essential part of the experience, and we’re excited to have Lume Cube supporting our users and helping them both look and feel their best on their Zoom meetings.”

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Lume Cube’s customers vary across the board, Stricklin said, but over the years their target customers have been primarily executive leadership teams, YouTube and TikTok video creators, and now working professionals. According to Gartner Research, more than 50 percent of global salaried employees are working remotely at least occasionally this year, the first time WFH has threatened to tip into the majority. That’s up from about 20 percent of employees in 2016.

Finding Its Stride

Seeking to capitalize on these emerging verticals, Stricklin said the company has pivoted and developed a number of things to remain relevant in its fast-changing industry. “It’s been an interesting few months trying to handle the growth, feeling a little overwhelmed and underwater,” said Stricklin. “But at the same time, we’ve been grinding for six years and pivoted a number of times to stay alive and to continue to thrive. I think we’ve finally hit our stride and found a market that we can really expand into.” Over the next two weeks, the company will launch its new e-commerce platform along with new branding, he added. The majority of its distribution is through retail, but it also generates significant sales from its Shopify website and Amazon as well. Although there have been video conferencing lights in other countries for years, the company believes their design is unique, and they hold a number of patents. Lume Cube currently has a 120,000 followers on Instagram and has a best seller rating on Amazon. The company is looking to expand its team and employs roughly 30 local staffers.

sdbj.com - Lume Cube Makes WFH Days Brighter

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