Is Casio a luxury brand?

Casio - since its beginning in the year 1946, this iconic luxury Japanese watch brand has been delivering innovations to the watch list of luxury brands. The Casio watches have been around as long as forever due to their amazing and bizarre designs encapsulated with distinguishing features.

thewatchcompany.com - Casio Watches - The Watch Company

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The Japanese giant, Casio, which is known throughout the world for its timeless inventions was founded in the year 1946 in Tokyo by an engineer named Tadao Kashio. It was almost after the period of thirty years when Casio pitched itself in the arena of watchmaking industry. It established itself as a prominent manufacturer of iconic watches thus occupying an important place in the era of global revolution. It was only after gaining a considerable amount of profit with his initial major product called yubiwa pipe and after witnessing the electric calculators at Business Show in 1949, Tadao Kashio and his younger brothers got persuaded to debut their own calculators in the market. And finally, after a period of 8 years, Casio was successful in this venture and introduced their first fully electronic compact calculator. Soon after this, they started to expand their business. They started on creating new products like audio components, cameras, and musical instruments. In the year 1974, this Japanese company took a surprising turn by investing in the watchmaking industry. Casio released their first model of digital watch called Casiotron which featured an automatic calendar. The journey of Casio in the watch manufacturing industry began only after the initiation of the electronic watch revolution. But what kept on driving it behind the scenes for technical expertise - was its proficiency in calculator manufacturing.

CASIO’ S THRIVE FOR INNOVATIONS

The exemplary success of Casio in other electronic markets as well, kept on driving it to manufacture watches with distinct technological innovations. Since many years Casio has been standing as an undisputed leader, emphasizing on the fact that it was the first brand that developed digital and analog quartz crystal watches. Casio kept on striking the market year after year with new technological innovations. In the eighties the Casio presented their first model of the digital watch with a thermometer and another one carried a feature of translating 1,500 Japanese words into English. During this decade Casio also launched their iconic scientific calculator watch, labeled as model CFX-400. Since then, Casio has been producing their calculator watches in an extensive number. Its figure for the calculator watch manufacturing surpasses the amount as compared to any other company. Until today the Japanese watchmakers are considered as the most important company for producing such kind of electronic watches. During the eighties, Casio came up with a new initiative. It ventured on selling the Data Bank Calculator watches and along with these calculators, Casio digital watches also featured data storage such as storing appointments, names, addresses, and phone numbers. This marked the origin of a new approach that even the other developers resorted to in the future.

THE ERA OF CASIO G-SHOCK

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The story of the Casio G Shock began in 1981 when Casio's head of watch design Kikuo Ibe dreamt of making a watch that would not break even if it is dropped. The name G-SHOCK got inspired by Ibe's goal of creating a watch that could withstand the shock caused by gravity. Ibe and his team of engineers worked on a concept named "Triple 10" which covered three design criteria for the G shock watches and these were as follows:

• It should withstand a 10-meter drop

• It should withstand 10 atmospheres of water pressure

• It should consist of a battery life of ten years

It took them over two years of drop-testing and development of 200 prototypes before the team of engineers in Casio came with a hollow watch case structure that was able to support the core module — a quartz mechanism floating in a urethane foam cradle. And this is how finally the birth of first G Shock DW-5000C took place. It was launched in the year 1983 and was followed by the arrival of newer Casio G Shock models. Every timepiece of Casio G Shock catalog is capable of withstanding knocks and vibrations and comes embedded with of stopwatch, a countdown timer, and a water resistance functionality. The G Shock watches achieved tremendous popularity throughout the 1990s, and a demand for this product reached its peak during that interval of time. Till date, the Casio G-Shock is the choice of millions of people across the world. It is very often preferred by police officers, paramedics, firemen, and soldiers. Nowadays this line of digital watches also includes atomic clock synchronization which means that they receive time signals from an extremely accurate atomic clock. This is also a standard feature for Casio Wave Ceptor series. The Casio G Shock solar and the various other models of Casio solar watches today comprise of a self-contained Tough Solar watch battery charging system with a solar cell and a rechargeable battery and they both last as long as the watch. This line of timepiece includes the Baby-G watches which is the G-Shock series exclusively designed for women, and are still the most popular ones among Casio watches. Other notable series of watches from Casio catalog are Casio Oceanus, Casio Edifice and Casio Sport, Casio Protrek, Casio Smartwatch, Casio digital watch, Casio Dive watch, and Casio solar watches. Casio watches are well known for blending style with quality. Their exclusive designs, wide assortment of classic and diverse models along with their excellent quality has made their timepieces amongst the most sought-after brands in the world.

thewatchcompany.com - Casio Watches - The Watch Company

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